7. If my club takes less money from cheaper tickets, won't this be bad financially for my club?

No - because this is a nationwide campaign, so it's all relative. Basically, fans from all other clubs will be doing the same; if your club does receive less money, so will all other clubs so all that will happen is players wages will decline. This will hardly be a crisis - the effects of which are detailed below:

Premiership spend	Before	After *
Average Premiership wage	£1.1m p/a	£0.75m
Footballers annual spend on cars	150k	100k
Wags Jewellery	30k	25k
Wags clothes	40k	30k

* Even if clubs were to sell tickets at £20, footballers wouldn't be hard up

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